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Kaya Skin Clinic: Generating walk-ins through the Page

"When we added Facebook to our digital marketing mix, it became the best performing traffic source for us. Not only is the cost per click affordable, the cost per acquisition has been phenomenal."


Ultraviolet Digital worked with Kaya Skin Clinic to use Facebook to:

  • Drive awareness of physical stores
  • Generate walk-ins at clinics


Kaya Skin Clinic built its Facebook Page to:

  • Give customers and prospects complete details on the clinics, including location and available packages
  • Allow users to book appointments online

The company ran Facebook Ads to reach users who would be interested in its services.

  • Age and gender targeting were used to narrow down prospects
  • Videos were posted on the Page, and Page post ads (ads based on these posts) were created

Kaya Skin Clinic engaged with their fans by:

  • Using a mix of updates, videos, pictures, questions and polls
  • Maintaining a good balance of posts about the brand and the overall category
  • Pinning and highlighting important posts
  • Replying to fan's questions about the service

In matters of skin care, users trust their friend's recommendations first. Kaya capitalized on this by:

  • Using friends of connections targeting, in addition to other targeting parameters, to reach friends of current Page fans


  • 20% of all sales is attributable to Facebook
  • 22% of website traffic originates from Facebook
  • Offer posted on Page generated revenue of INR 8L in 6 days
  • Conversions from Facebook are 40% higher than from other lead sources


Kaya Skin Clinic has 82 clinics spread across 26 cities in India, 19 in the Middle East and 2 in Bangladesh at Dhaka.

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